Rhino Smashburger Co.

Designed complimenting brand for Hoyo's Kitchen owners new smashburger concept. Project included concepts through full design development of brand identity set, store mascot, interior design elements and environmental graphics. Production of store signage, marketing materials, social media, packaging and collateral, along with other design elements all highlight the new concept while maintaining connections to the restaurant owners Somali heritage.

Client: Rhino Smashburger Co.
Timeframe: June - October 2024

Replaced an existing Hoyo's Kitchen location in New Albany's Bubbly Food Hall

OPENED OCTOBER 2024

Rhino Smashburger Co. Identity Branding Collateral
Rhino Smashburger Co. Identity Branding Collateral
Rhino Smashburger Co. Branding
Rhino Smashburger Co. Branding
Rhino Smashburger Co. Brand Marketing Social Media
Rhino Smashburger Co. Brand Marketing Social Media
Rhino Smashburger Co. Brand Environmental Graphics
Rhino Smashburger Co. Brand Environmental Graphics
Rhino Smashburger Co. Exterior Restaurant Branding Environmental Graphics
Rhino Smashburger Co. Exterior Restaurant Branding Environmental Graphics

DESIGN FOR GOOD.